TKMaxx Case Study

TK Maxx Case Study

Overview

TJX Companies were founded in Framingham, MA in 1988. The company has expanded to include 652 international locations across Europe and Australia.
TK Maxx is a subsidiary of the TJX Companies and first launched in the United Kingdom and Ireland in 1994.
Beginning in 2007, TK Maxx continued to expand into Europe, opening stores in Germany.
Soon after, in 2008, TJX brought its sister company, HomeSense, to the UK.
The following year, TK Maxx launched the tkmaxx.com online platform for UK-based customers, as well as opening stores in Poland.
European expansion continued in 2015 with TK Maxx stores opening in both Austria and The Netherlands.

Challenge

TK Maxx loyalty solution required a flexible API driven platform that would work in conjunction with multiple providers as part of a larger ecosystem.
This platform would become the central repository of loyalty accruals while interfacing with multiple vendors for customer identification and communications, POS transaction clearing, online transaction processing, and reward redemption.
GDPR privacy regulations required the loyalty solution to reside on Europe-based servers.
TK Maxx also required a dedicated vs multitenant environment for their loyalty solution.
Security is a high priority for TK Maxx along with the capability to white label the loyalty program.

Solution

Cloud Payments StickyStreet^® provides TK Maxx with:

A dedicated environment within AWS’ Ireland data center
Multiple levels of redundancy
Offsite data replication for disaster recovery.
Dedicated version of the loyalty platform along with customized business rules specific for TK Maxx.
Customer Service Representative portal and website for customers to log in and manage their loyalty account or claim their rewards.
Ingestion of daily transaction data feeds from each store.
Outgoing activity reports to assist with customer communications, fraud detection, and integration with external systems.
With our StickyStreet^® platform high degree of flexibility in 2019, TK Maxx was able to launch its enhanced Loyalty v2 offering.

This offering includes:

New business logic centered around TK Maxx’s key and treasure earning functionality
Integrations with new vendors
Consumer loyalty website and its functionality incorporated into tkmaxx.com creating single access, seamless experience for their customers

Result

2014: Deployment of TK Maxx loyalty pilot to 10 retail locations.
Pilot expanded to over 50 locations in the first 6 months.
Onboarded and serving over 100,000 customers within year one.
2015: With the success of the pilot and its expansion, Cloud Payments completed the TK Maxx loyalty roll out to all TK Maxx UK and Ireland‘s 400+ store locations
The bespoke loyalty platform provides the ability to scale seamlessly to cover additional load and currently serves over 1,750,000 customers spanning over 20 million transactions.
The 2019 v2 upgrade of Cloud Payments StickyStreet^® solution provides TK Maxx with an increased scope and additional customization through complete Dev-QA-Testing-Acceptance-PreProd-Production release and continuous integration/continuous development process, while maintaining a zero-downtime approach and network architecture.

Success = Win+Win

We have no greater reward than to help you succeed, and want everyone of our clients to be featured here. However, being a behind-the-scenes kind of company, we understand the need for privacy. That’s why we call ourselves the largest commerce platform you’ve never heard of. Whether you are featured on this page or not, find out why so many companies rely on us for their digital commerce initiatives.

For the past 15 years, we’ve built technology companies that have focused on improving a merchant’s ability to transact with its customers.

Site

Home

About Us

Developers

Contact Us

Email: hello@cloudpayments.com
Phone: +888.282.2021