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Trademark Usage Guidelines
Introduction
The trademarks of Cloud Payments, Inc. are used in connection with products and services worldwide to signify the quality and excellence for which Cloud Payments is known. Cloud Payments has obtained valuable rights through proper and continuous use of its trademarks. Adherence to the following usage guidelines will help to maintain the integrity of our brands and preserve their value.
What is a trademark?
A trademark is a word, name, symbol, device, design or phrase adopted and used by Cloud Payments to identify its goods and services and to distinguish them from the goods and services of others. Trademarks, otherwise known as brands, are usually marked with either a ™ or an ® symbol (a ™ designates an unregistered trademark and an ® designates a registered trademark). View the Cloud Payments Trademark List. While these lists generally refer to trademarks used in the United States, some trademarks may also be used and registered internationally.
Referential Trademark Usage
You may use Cloud Payments trademarks to refer to Cloud Payments products in marketing and promotional literature, print materials and other media provided that:
General Trademark Usage Guidelines
Use appropriate markings. Always designate the trademark with the appropriate ™ or ® symbol. Also, the first usage or most prominent usage of a Cloud Payments product name should be preceded by the Cloud Payments master brand in the same type size, font and color and used on the same line
Use Cloud Payments trademarks as adjectives. A trademark is an adjective that modifies a noun. Always use Cloud Payments trademarks as adjectives that describe the generic product.
Attribute ownership of Cloud Payments trademarks to Cloud Payments. When you refer to a Cloud Payments trademark, please include a notice of trademark attribution where appropriate on all labeling, print collateral or other media (e.g. Cloud Payments and Cloud Payments Logo are trademarks of Cloud Payments, Inc.)
Logos. You may not use any Cloud Payments logos without a trademark license from Cloud Payments. All usage of trademark logos shall be pursuant to these guidelines and any other guidelines applicable to that particular logo. Please contact Cloud Payments if you are interested in a license to use a Cloud Payments logo or you require further guidance on proper trademark usage.
Trademarks